Client: Advanced Comfort & Energy Systems, a Division of Beutler Corporation | John Ralston, Marketing & Sales Manager
When Advanced Comfort & Energy Systems partnered with Creative Media Partners, they needed a marketing approach that could move the needle quickly. Mike Rogers delivered. In just four weeks, the company generated over 600 qualified leads using a strategic advertising plan that combined smart media buying, strategic rate negotiation, and Creative Media Partners’ signature creative framework.
The Challenge
Advanced Comfort & Energy Systems recognized that their marketing efforts needed optimization. They had access to multiple advertising channels but lacked a coordinated strategy to maximize lead generation efficiency. The team knew they needed professional guidance on media selection, rate negotiation, and creative messaging to break through the competitive HVAC market.
The Strategy
Mike Rogers crafted a strategic advertising plan that emphasized what he calls the “Interrupt, Engage, Educate and Offer” creative strategy. This framework was designed specifically to capture prospect attention, hold their interest, provide value, and present a clear next step. Beyond creative excellence, Mike negotiated media rates and optimized ad frequency to ensure every marketing dollar worked as hard as possible. The combination of compelling creative messaging and strategic media placement created significant and growing prospect flow.
The Results
The numbers spoke for themselves. From November 1 through December 6 – a four-week window – Advanced Comfort & Energy Systems received over 600 leads. The “Interrupt, Engage, Educate and Offer” framework proved remarkably effective at converting advertiser impressions into qualified prospects. John Ralston noted that the prospect flow continued to increase throughout the period, suggesting the strategy was building momentum.
Ready to put Creative Media Partners to work for your business? Contact us today.
What John Ralston Said: “We have generated over 600 leads in 4 weeks working with Creative Media Partners. Mike helped us craft a strategic advertising plan, negotiate media rates and place our advertising. We would highly recommend you to any business seeking to improve the efficiency and effectiveness of their marketing and advertising results.”