Client: Thomas L. Asher Company | Thomas L. Asher, President
Strategic advertising isn’t about spending money – it’s about spending it wisely. Creative Media Partners helped Asher Company refine their marketing approach, avoid costly missteps, and focus resources on tactics that would actually move the needle for their business.
The Challenge
Thomas Asher wanted to grow his company’s market presence, but like many business owners, he faced a challenge that seemed straightforward on the surface but was actually quite complex: how do you build an advertising strategy that genuinely reaches the right prospects and motivates them to contact your business? Without deep insight into media channels, he could easily be swayed by compelling pitches from various media representatives. Some programs sound good but won’t produce results. Others might work but waste resources chasing the wrong audience.
The Strategy
Creative Media Partners began with their signature approach: facilitation sessions that forced Asher Company to examine their own business from the ground up. These weren’t casual brainstorming meetings. They required Thomas and his team to articulate their specific target market, examine their internal operations and systems, evaluate their services honestly, and define their unique selling proposition. Out of this clarity came a strategic framework: the Marketing Equation of interrupt, engage, educate, and offer. This proven approach would guide all of Asher Company’s promotional efforts. With this foundation in place, Creative Media Partners applied their deep knowledge of media channels to fine-tune the strategy. When media representatives pitched various programs, the team could evaluate them against the framework and Asher Company’s actual target market. Many pitches that sounded appealing were filtered out because they didn’t align with the strategy.
The Results
Creative Media Partners saved Asher Company countless hours of reviewing and evaluating media offers that wouldn’t have produced meaningful results. More importantly, they kept the company from wasting money on programs that looked good on paper but didn’t fit their specific business and market. The strategic foundation they built became a reference point for all future advertising decisions. Thomas’s assessment was clear: the facilitation process, combined with Creative Media Partners’ media expertise and strategic discipline, improved both the efficiency and effectiveness of Asher Company’s marketing and advertising results.
Ready to put Creative Media Partners to work for your business? Contact us today.
What Thomas Asher Said: “Your inside knowledge of the media helped us fine-tune our marketing and kept us from wasting money in programs that although on the surface may have sounded good really wouldn’t have produced the results we wanted.”