One of the underrated values of working with an experienced marketing partner is the time and money they save you by saying no. Thomas Asher of the Thomas L. Asher Company learned this lesson well. “You have saved us countless hours of listening to dozens of media reps, reviewing their offers and making sense of it all,” Thomas reflects. That time-saving alone has substantial value, but it’s the financial protection that matters most.
When media representatives pitch their offerings, they present compelling cases for why their channel, their rates, their approach will work for your business. Without deep industry knowledge, it’s easy to be persuaded. Media reps are skilled at their job. But Creative Media Partners brought something those pitches lacked: insider understanding. “Your inside knowledge of the media helped us fine-tune our marketing,” Thomas explains. More importantly, that knowledge served a protective function.
Thomas is direct about what could have happened without that expertise: “You kept us from wasting money in programs that although on the surface may have sounded good really wouldn’t have produced the results we wanted.” Every business has a limited marketing budget. Spending that budget on tactics that sound promising but don’t align with your actual business and market is a luxury no business can afford. Mike Rogers’ role in filtering the good opportunities from the merely seductive ones protected Asher Company’s financial interests.
The endorsement is comprehensive: “We appreciate the contributions you made to our company and would highly recommend your company to any business seeking to improve the efficiency and effectiveness of their marketing and advertising results.” That combination – improved efficiency and effectiveness – is what every business seeks but few achieve. Thomas Asher and his team found both by partnering with Creative Media Partners.
Ready to protect your marketing investment while improving results? Contact Creative Media Partners today.