Knowledge Center
Stop Marketing Like It’s 2005: How to Win the 35-Year-Old Homeowner in 2025
Today’s 35-year-old homeowner was born in 1990. That means they grew up with the internet, hit adulthood during the Great Recession, and now juggle careers,
Why Your Google Ads “Stopped Working”, And What That Really Means
We’ve heard it before. We’ll hear it again. And 9 times out of 10, the problem isn’t Google, it’s impatience. Let’s break down a real
The Clock Is Ticking: Why Solar Contractors Must Strike Now
As of 2025, an estimated 39% of homeowners in the Sacramento region are seriously considering solar, and they’re not just thinking. Every day, hundreds of
Don’t Underpaint Your Ad Campaign: Why Buying Enough Commercials Matters
Imagine hiring a painter to paint the exterior of your 3,000 square-foot home. The job requires 20 gallons of paint—10 for the first coat and
Nothing of Worth or Weight Can Be Achieved With Half A Mind, With a Faint Heart And With A Lame Endeavor.
Building an advertising campaign is remarkably similar to building an Accessory Dwelling Unit (ADU). Both require a strategic approach, detailed planning, and skillful execution to
FrontLine First Video Production Case Study
FrontLine First provides no-cost faith-based trauma healing courses for first responders, combat veterans and their spouses/significant others in the greater Sacramento area. FrontLine First approached
