Knowledge Center
Why “Handles” Work (and Why Every Business Needs Them)
An Insight Paper by Creative Media Partners Executive Summary In a crowded marketplace where consumers are bombarded by thousands of messages each day, brands must
“I Need Leads This Week!”
Why Contractors Who Wait Until Sales Are Down Are Always Too Late We get this call all the time: “My leads are down. I need
Why Asking “How Did You Hear About Us?” Doesn’t Work
It’s a classic question, often asked with good intentions: “How did you hear about us?” Many businesses, especially local home services companies, rely on this
Stop Thinking Like It’s 1995: Connected TV Doesn’t Follow Shows – It Follows People
In traditional TV advertising, it made sense to ask: “What show should we put our ad in?” You were buying programs. If your ideal customer
Stop Marketing Like It’s 2005: How to Win the 35-Year-Old Homeowner in 2025
Today’s 35-year-old homeowner was born in 1990. That means they grew up with the internet, hit adulthood during the Great Recession, and now juggle careers,
Why Your Google Ads “Stopped Working”, And What That Really Means
We’ve heard it before. We’ll hear it again. And 9 times out of 10, the problem isn’t Google, it’s impatience. Let’s break down a real