Client: California Clothing Recyclers | Marcus & Crystal Gomez, Owners
Most first-time advertisers expect a long ramp-up period before they see results. California Clothing Recyclers experienced something different – immediate response to their very first radio campaign, with momentum that continued to build month after month.
The Challenge
Marcus and Crystal Gomez had built a successful business, but they had never invested in advertising before. When they decided it was time to grow, they faced a common first-timer’s problem: they didn’t know where to start. What demographics should they target? Which media channel would reach them most effectively? How do you craft a message that converts? They reached out to Mike Rogers at Creative Media Partners to help them navigate these decisions and develop their first real advertising campaign.
The Strategy
Mike took them through the fundamentals. He helped California Clothing Recyclers define their target demographics – the people most likely to need their services. Together, they selected the right radio station to reach that audience. Then came the creative work: developing an advertisement script and dialog that would capture attention and motivate action. Once Marcus and Crystal approved the ad, it went live in August. Mike set expectations appropriately, advising them that the public needed time to hear the message repeatedly before response would build. But he also assured them that momentum would grow.
The Results
The results exceeded everyone’s projections. August delivered strong numbers. September was even stronger. From that point forward, each month outperformed the previous one. The response came faster than expected and grew more powerfully than anticipated. What impressed Marcus and Crystal most was Mike’s professionalism, his accessible expertise, and his ability to guide first-time advertisers through a process that could have felt overwhelming. Their recommendation was clear: Mike Rogers’ services deliver results and peace of mind.
Ready to put Creative Media Partners to work for your business? Contact us today.
What Marcus & Crystal Gomez Said: “To our surprise and delight the response was immediate! August was a good month, September was a great month and each month following have out-done the previous month! Mike said the momentum would grow and the response has far exceeded our projections!”