Client: Honey’s Air Inc. | Dale Kujawski, Owner
Finding the right advertising channel can make or break a marketing campaign. When Dale Kujawski of Honey’s Air in Modesto needed to know which radio station would deliver the best results, Mike Rogers designed a systematic testing approach. The strategy not only answered that question decisively but generated 119 qualified prospects in just 14 days.
The Challenge
Honey’s Air faced a critical marketing decision. Radio advertising held promise, but Dale couldn’t afford to guess wrong. With multiple radio stations available and real budget constraints, the business needed a way to test which station would produce the strongest lead flow before committing to a full schedule. Traditional marketing wisdom offered no guarantees that one station would outperform another.
The Strategy
Mike Rogers recommended a systematic testing approach. Creative Media Partners ran two-day test campaigns on four different radio stations to generate real data about which station would be most effective for Honey’s Air. This economical approach eliminated guesswork and gave Dale objective information to base his larger investment on. Once the winning station became clear, Mike designed a two-week radio schedule using his “Interrupt, Engage, Educate and Offer” creative strategy. This framework was specifically built to capture listener attention and convert radio impressions into qualified leads.
The Results
The testing phase proved strategic. The winning radio station produced 47 leads in just two days, immediately demonstrating its effectiveness. When Honey’s Air expanded to a full two-week advertising schedule on that station, the results accelerated. The compelling creative strategy generated an additional 72 leads during the two-week campaign. Combined with the test period, Honey’s Air generated 119 qualified prospects in just 14 days. Dale confirmed he would be happy to verify these results with any prospective Creative Media Partners clients.
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What Dale Kujawski Said: “The winning station produced 47 leads in two days. The creative strategy of your ‘Interrupt, Engage, Educate, and Offer’ generated another 72 leads. This strategy produced 119 prospects for us in just 14 days.”