Client: MBK Homes Northern California | Megan Gore, Director of Sales and Marketing
When MBK Homes Northern California opened their inaugural community, Camden Place, the goal was ambitious: drive a specific traffic target to the new development. Creative Media Partners didn’t just hit that number – they exceeded it by 150%, setting the tone for a partnership that would deliver similar results again and again.
The Challenge
Megan Gore had just stepped into her role as Director of Sales and Marketing when she made the decision to bring Creative Media Partners on board as her digital media liaison. The company faced a critical moment: the grand opening of Camden Place, their flagship Northern California community. With an industry-wide tour event happening that weekend, MBK Homes needed to cut through the noise and draw qualified buyers to their property. The challenge wasn’t just about volume – it was about attracting the right people, those genuinely interested in what MBK Homes had to offer.
The Strategy
Rather than follow the conventional playbook that other builders were using – cooking demonstrations, seminars, or pumpkin patches – Creative Media Partners helped MBK Homes think differently. Together, they created the “Alternative to Rent Concert,” a fully produced event featuring three live musical acts, complete with professional staging and audio equipment. The team backed this creative centerpiece with a high-frequency radio campaign that amplified awareness and drove attendance to the event. This wasn’t just marketing; it was an experience designed to attract and engage potential buyers in a memorable way.
The Results
The numbers told the story. MBK Homes attracted double the expected attendance to the Camden Place opening, and more importantly, the traffic was qualified. Sales staff engaged with genuinely interested prospects throughout the event. That initial campaign’s success led to additional work with similar results. Over the following campaigns, Creative Media Partners continued to deliver innovative solutions that consistently beat expectations. What impressed Megan most wasn’t just the results – it was the efficiency. Creative Media Partners managed to achieve these wins within budget, often delivering added value she couldn’t have accessed without their industry relationships and strategic knowledge.
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What Megan Gore Said: “Again and again Creative Media Partners has found innovative ways to get my message out in the most effective manner possible. Creative Media Partners handled it all.”