Client: MetroPCS Sacramento Regional Office | Megan Mann, Director of Advertising and Public Relations
When MetroPCS wanted to make an impact at the 2007 Super Summer Soul Jam concert, they needed a partner who could handle every detail of the promotional campaign and ensure their brand stood out at the event. Creative Media Partners delivered on all fronts, creating a booth experience that became one of the most popular attractions at the festival.
The Challenge
Megan Mann and her in-house marketing team at MetroPCS’s Sacramento regional office had ambitious goals for the Super Summer Soul Jam concert. They wanted their brand presence to make an impression, but sponsoring a major music festival involves far more than buying a booth. They needed a comprehensive promotional strategy that would drive traffic to their space, establish the right messaging across multiple channels, and ensure flawless execution on event day. The concert would draw thousands of attendees, and MetroPCS needed to maximize their visibility and engagement throughout the weekend.
The Strategy
Creative Media Partners met with MetroPCS’s internal marketing team to understand their specific goals and translate them into a detailed, comprehensive proposal. The strategy spanned multiple channels: print advertising to reach local audiences, radio spots to build awareness and drive attendance at the concert, online elements to reach digital-savvy prospects, and in-store support to reinforce the message where customers could take action. Once MetroPCS approved the plan and confirmed their investment, Creative Media Partners moved into execution mode. Throughout the campaign rollout, the team maintained regular contact with MetroPCS to review completed deliverables and ensure satisfaction at every step.
The Results
The execution was flawless. On event day, Creative Media Partners ensured MetroPCS received optimum booth placement and over-delivered on every promised element, from stage mentions to banner placement. The team was on-site throughout the event, providing hands-on support that amplified the booth’s appeal and impact. The result was clear: the MetroPCS booth became one of the most popular attractions at the Super Summer Soul Jam. After the concert concluded, Creative Media Partners provided detailed proof of performance, opening the conversation about future event opportunities. Megan’s confidence in the partnership was complete.
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What Megan Mann Said: “It is for these reasons that I offer high recommendations for Creative Media Partners. Their creativity and commitment to excellence will truly be an asset to your organization.”