As of 2025, an estimated 39% of homeowners in the Sacramento region are seriously considering solar, and they’re not just thinking. Every day, hundreds of them are actively searching online for solar solutions, comparing prices, browsing reviews, and making decisions. This would be great news-if you were the only contractor in town.
But you’re not. There are up to 200 solar contractors operating in the Sacramento market. Every one of them wants the same thing: to capture the attention- and the money-of homeowners looking to go solar. So, the question is, what are you doing to stop them from taking your customers?
The Tax Credit Tipping Point
A new budget bill passed by the U.S. House of Representatives has accelerated the expiration of federal tax credits for residential solar. For homeowners who have been delaying their decision, this is the push they need to act-and fast. This development isn’t a threat. It’s a once-in-a-decade marketing opportunity. Homeowners are suddenly motivated to call a solar company. The only question is: will it be yours?
If You’re Not First, You’re Forgotten
The biggest mistake you can make right now is waiting to see what happens. While you wait, your competitors are blanketing Google, email inboxes, and local media. They’re present. They’re loud. They’re visible.
And so should you be.
Especially on radio and television, two channels that reach consumers in real time, when they’re most likely to take action.
Right now, at this very moment, a solar customer is driving in their car with the radio on. Will they hear from you?
Will you remind them-before they pull into the driveway and start making their next round of calls-that you are the smart, trusted solar provider they should speak to? Because if you’re not there, a competitor is.
The Market Is Moving. Are You?
It’s estimated that hundreds of homeowners are actively searching for solar in the Sacramento area each week. How many of them do you want to win? Five? Fifty? Every one of them? This market is competitive, and it rewards speed. You need to:
- Dominate radio and TV with urgent, benefit-driven messaging
- Follow up leads within minutes, not hours
- Speak directly to the financial and environmental motivations driving solar adoption
- Communicate the truth about expiring tax incentives-and what consumers stand to lose by waiting
Don’t Let Another Contractor Steal Your Sale
Right now, your next customer is:
On Google
- In the car with the radio on
- Watching the news or the game on TV
- Talking to friends about rising electric bills
If they don’t hear from you first, they will hear from someone else.
Don’t let competitors take what you’ve worked to build. This moment won’t last forever-and neither will the federal tax credit.
Seize the moment. Seize the market. Start now.
